Christmas Retail Sirena 2023
Sirena, one of the main dominican supermarket chains in the country, annually do a Christmas retail campaign. My main job is to make a Key Visual for the insert with the season offers.
The goal:
Business objective:
Increase sales
Communication objective:
Strengthen brand/category positioning
Outcome:
The campaign “La fábrica del ahorro”.
Design Solution:
A graphic with an emotional side linking the place Santa makes gifts with the savings on Sirena. Sirena has a very strong graphic brand identity that we care about in the process, adding christmas colors, textures and vector elements to enhance the concept of christmas fabric.
Responsibilities:
From making digital sketches with shutter photos and tentative products library to directing the models, costumes, art direction, graphic design and supervision. This project was not easy, we dealt with various issues during the process and had to iterate many times and redesign.
